COMMERCIAL PROJECTS
Motion graphics and visual storytelling
Intuit QuickBooks: Animations for Paid Media
Created paid social motion prototypes in After Effects
Translated brand guidelines into short-format motion assets
Delivered 6 second long motion graphics with various aspect ratios (16:9, 9:16, 1:1, 4:5)
Collaborated with in-house stakeholders
Quick turnaround time
Role: Motion Designer
Audience: small business owners
Outcome: approved for paid media testing / used in campaign materials
I was given an opportunity to create some motion graphics for Intuit QuickBooks as a prototype, which was used in their paid media materials. The goal was to help showcase what the features of their apps and products. I utilized their brand design guidelines to build these assets, like colors, gradients, logo, typography, product UI, and illustrations. Their in-house team provided specific product features and benefits they wanted to spotlight, as well as requirements like asset length and format specifications.
Krpitza: Social Media Posts
Shot and edited short-form content for social media
Assistance in developing brand identity through motion graphics
Delivered a series long and short-length videos with various aspect ratios (16:9, 9:16, 1:1, 4:5)
Direct collaboration with marketing and sales teams
1-week-long campaign with 1 video release per day
Role: Cinematographer and Video Editor
Outcome: launched social campaign for new product collection
I made several short videos for the Krpitza clothing brand, for their Instagram Reels posts. The brand’s concept features bold typographic design, with one or 2 words. They wanted to emphasize the meaning of those words in social context, as well as showcase their products in a short, engaging content that involves community. The work included recording live footage, video editing, motion graphics, and audio.